Work History
***A note worth mentioning...
As you skim through my several experiences, you'll find some points where I've worked two positions at a time. In a world of daily increases to the standard of living, I've needed to maintain two jobs (whilst on top of school) in efforts to save up/support myself and my family.
Host/Runner @ TK92 KBBQ
San Gabriel | May 2023 - Present
Creative Director @ Won Wrld
Los Angeles | November 2023 - July 2023
Digital Marketing @ SB Projects, LLC
Produce and edit short-form video ideas using CapCut for TikTok and Instagram reels, boasting an average 1900% increase in followers, engagement, and reach across 6 UGC social media accounts used to engage with artists’ community
Propose content and influencer campaigns for artists Lil Dicky, Tori Kelly, Kaliii, Jenna Raine, The Scarlet Opera, etc.
Support rollout activations, schedule/cross-post on social media, and perform outreach initiatives for artists as needed
Santa Monica | September 2023 - December 2023
Growth Marketing @ Launch Pop
Oversaw paid and organic channels (Meta, Instagram) to drive website traffic, generate leads, and increase conversions
Conducted A/B testing for Facebook Ad and Klaviyo email campaigns to funnel improvements for current strategies on 5 accounts
Identified growth patterns and opportunities for client social media strategy and community group management, increasing followers WoW by ~18% through compiling monthly content calendars, organizing posts, and writing copy
Remote | June 2023 - August 2023
Career Gap
Studying Abroad in Korea/Graduating from UC Irvine
Dean's Suite Administrative Assistant @ Paul Merage School of Business
Researched backgrounds of 50+ global business executives to assist company meetings, conferences, and colloquiums
Re-established Standard Operating Procedures of Dean’s Office to achieve a post-pandemic seamless in-office transition
Analyzed and updated information on intranet systems for administrative multi-user retrieval boosting efficiency by 10%
Irvine, CA | July 2021 - August 2022
Digital Marketing @ EtherWAN Systems Inc.
Led 10+ marketing campaigns, surging reach and engagement on social media channels (LinkedIn, Twitter, Instagram)
Initiated new design solutions for trade-show product catalogs, brochures, and banners, improving overall brand outlook
Spearheaded bi-weekly email newsletters by constructing design and copywriting for B2B markets, refining user experience and increasing CTR, driving website traffic, and generating conversions
Anaheim, CA | September 2021 - December 2021
Host/Runner @ TK92 KBBQ
San Gabriel | November 2020 - August 2021
Social Media @ untold
Developed brand identity and image, increasing follower count by 1300% through managing Instagram feed and content
Determined industry trends and target markets, supporting a 100% sold-out first product launch across national borders
Created 15 + infographics via Adobe Photoshop, Illustrator, and Figma to engage customers with company culture
Remote | October 2020 - June 2021
Campus Representative @ TikTok
Reported highlights and challenges of weekly marketing strategies via collaboration with cross-functional team of 6
Surveyed 300+ students and hosted 5+ digital community events, engaging with current and incoming students at UCI
Strategized ideas and recommendations boosting a 18% increase in application users amongst target audience on campus
Irvine | February 2020 - November 2020
Usher/Ticket Taker @ UCI Bren Events Center
Irvine | November 2018 - April 2020
Host/Runner @ Tokyo Table
Alhambra | October 2017 - August 2018
And that's all for my website 😄 I am always up for a chat! Feel free to email me at candyythongg@gmail.com!